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Wine, spirits and craft beer label materials

In wine, spirits and craft beer, labels are expected to deliver both shelf appeal and dependable performance. From the printing press to the filling line and beyond, every stage places demands on label materials and adhesives. UPM Raflatac™ label materials with UPM Vetro™ adhesives are engineered to meet those demands: running cleanly on press, applying reliably on the filling line, and maintaining their appearance through retail display, refrigeration, humidity and ice-bucket submersion for dependable glass bottle labeling.

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UPM Vetro™

Impactful label performance made easy for wine & spirits by UPM Vetro adhesives

With UPM Vetro adhesives, you get:

Clean runs and reliable converting
Adhesion that holds where others fail
Labels that keep their premium look
Performance backed by decades of adhesive expertise

Learn more from the in-brief brochure of your region:

Americas EMEIA APAC

Label materials engineered for every condition a bottle faces

Consistent press performance, run after run

UPM Raflatac bottle label materials are built for reliable, consistent performance across every run length. Stable mechanical properties and controlled caliper mean printers reach operating speed quickly and hold it – with fewer adjustments, fewer reprints and less unplanned downtime. Adhesives are designed to run smoothly on press and support clean die-cutting, regardless of job size. Whether you are running offset litho, UV flexo, digital or screen, the materials behave predictably across print technologies and run lengths. Shape

Adhesive performance for demanding wine and spirits applications

Adhesion that performs in real conditions

The UPM Vetro adhesive portfolio is purpose-built for wine and spirits labeling, making impactful label performance easy to deliver and maintain at every stage. Named after the Italian word for glass, UPM Vetro adhesives run cleanly on press and apply reliably at the filling line. Whatever conditions a bottle faces after labeling – humid cellars, chilled retail display, full ice bucket immersion or bottle recovery programs – there is a UPM Vetro wine label adhesive construction engineered for it.

Compatible with premium label embellishment techniques

Full embellishment compatibility

From tactile textured wine label papers and metalized facestocks to ultra-clear films and no-label looks on glass and PET, the UPM Raflatac portfolio supports the full range of finishing effects the wine, spirits and craft beer segment demands. Embossing, hot and cold foiling and holographic facestocks are all fully supported, giving printers the flexibility to meet any brand specification with confidence using premium wine label materials and standout spirits labels.

Sign up to access our wine & spirits toolkit. Inside, you'll find our proven UPM Raflatac™ best-selling label materials, including specifications, high-resolution images, and much more to help you choose fast and print with confidence.

Get access to the EMEIA toolkit

(Available in Europe, Middle East, India, and Africa)

Digital swatchbook for wine, spirits and craft beer label materials

Access the digital label material swatchbook

Label solutions for every bottle format and serving occasion

Red wine labels

Red wine commands some of the widest creative range in the segment – from understated tactile finishes to bold embossed and foiled effects. UPM Raflatac coated, textured and metalized papers give printers the breadth to deliver on any brand brief. The range supports digital and conventional print technologies and a full set of embellishment techniques, including hot and cold foiling, with textured wine label papers that showcase premium bottle label materials. Shape

White and sparkling wine labels

White and sparkling wine labels face a wide range of conditions, from dry ambient storage to extended refrigeration and ice bucket exposure. Standard coated and uncoated wine label paper options cover most applications. Where adhesion stability and print clarity must hold through prolonged cold and moisture, UPM Raflatac Ice and Ice Premium label materials with UPM Vetro wine label adhesive constructions resist wrinkling, edge lifting and greying across the full serving lifecycle and demanding glass bottle labeling scenarios.

Spirits and liquor labels

Spirits labels carry high aesthetic expectations: embossed textures, foil finishes and the clean precision of a no-label look. UPM Raflatac film and paper materials support the full range of decorative techniques. UPM Vetro adhesives stay optically clear on glass and PET, preserving the seamless appearance brands depend on through chilled storage and service, making these label materials ideal for premium spirits labels.

Craft beer labels

Craft beer is high-turnover and design-led. UPM Raflatac pressure-sensitive materials give printers the flexibility to deliver diverse brand briefs efficiently – coated, textured, colored and metalized papers alongside ultra-clear and white films. For returnable glass programs, UPM Vetro wash-off adhesives release cleanly without adhesive residue or facestock interference, supporting bottle reuse.

What makes a wine label stop a shopper in their tracks?

Read the neuromarketing insights

Why printers choose UPM Raflatac label materials for wine, spirits and craft beer

Predictable performance on press

Consistent caliper and surface finish across rolls and batches means printers can set up once and run. UPM Raflatac materials are formulated for stable performance across offset litho, UV flexo, digital, and screen printing, reducing the time lost to adjustments between jobs and ensuring wine label papers print cleanly. Shape

UPM Vetro adhesives built for every bottle condition

Humid cellars, chilled environment, full ice bucket submersion and glass bottles entering return and recovery programs – for each scenario, there is a UPM Vetro wine label adhesive construction tested and validated for that environment. Printers can specify with confidence knowing the adhesive will perform long after the label leaves the pressroom, supporting reliable glass bottle labeling. Shape

Embellishment without compromise

The full embellishment toolkit – embossing, hot and cold foiling, holographic effects, textures – is supported across the UPM Raflatac portfolio. Materials are designed to handle post-press finishing without delamination, distortion or adhesive migration, so the label that reaches the shelf matches the brand brief exactly.

Backed by decades of wine and spirits labeling expertise

Backed by strong end-use expertise

Decades of adhesive development and global application knowledge give converters proven bottle label material constructions they can rely on, supported by technical teams with broad real-world wine and spirits experience.

Verified sustainable label materials and environmental data

Verified material options and environmental data

FSC™ certified (FSC C012530) paper label products, materials incorporating post-consumer recycled content, and wash-off constructions for glass recovery programs are available across the UPM Raflatac portfolio. For printers whose customers need environmental impact data on their labels, UPM Label Life provides DEKRA-validated life cycle assessment calculations for UPM Raflatac wine label materials and broader bottle label materials.

Global supply network backed by local technical support

Global supply networks with local technical support

UPM operates manufacturing and distribution across key markets, giving printers supply consistency they can plan around. Wherever you run your press, you have access to the same material quality, backed by technical support in your region. That means faster response times, shorter lead times and a supplier relationship that works in your time zone. Shape

Ready to specify with confidence?

Talk to a UPM specialist, access the digital swatchbook, or explore the full range in our product selector.

Story | 02/19/2026 08:35:08 | 5 min