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Adhesives and technologies for high-performing labels

Label adhesives engineered for reliable, high‑performance labeling. Choosing the right pressure sensitive adhesive is critical to label performance. Our adhesive expertise, high performance adhesives, and application‑driven approach help ensure consistent adhesion across substrates, operating conditions, and end uses – supporting reliable labeling throughout the product lifecycle.

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Right technologies and adhesives to ensure reliable label performance

Adhesive technologies

We engineer adhesives using proven technologies: waterborne acrylic (emulsion), hotmelt, UV acrylic, and catalyst‑activated coatings. Within each platform, we precisely tailor chemical composition to match your application, facestock, substrate, and exposure conditions. We also develop custom high performance adhesives when standard solutions are not enough.

Adhesive performance types

Whether the application requires a permanent label adhesive for long‑term traceability, a removable adhesive for clean removal and reuse, or a wash‑off adhesive that supports circular packaging systems, the adhesive must be carefully matched to the substrate, operating environment, and end‑use requirements. When these factors and adhesive types are aligned, labels perform consistently throughout their intended lifecycle.

Sustainability

Sustainability is not an add‑on to adhesive performance – it is a key driver of it. We develop pressure sensitive adhesives that are designed to support recyclability, enable reuse, and improve resource efficiency, while still delivering reliable adhesion and converting performance label printers expect. Through targeted adhesive technologies and innovations, we help make sustainable labeling easier to implement in existing processes, without compromising print quality, application reliability, or end‑use performance.

Learn more about adhesive performance

Adhesive technologies engineered for reliable label performance

Different labeling challenges call for different adhesive technologies. UPM Adhesive Materials uses waterborne acrylic, hotmelt, UV acrylic adhesive technologies to engineer high performance adhesives that deliver consistent converting, reliable application, and predictable performance in use. Each technology is selected to support specific substrates, production speeds, and end‑use conditions – helping label printers achieve the right performance without added complexity.

Find the right adhesive technology for your needs and know what to look out for:

Adhesive types to match your label’s performance requirements

The right adhesive performance type is critical to how labels apply, stay in place, remove, or reuse in real production environments. UPM Adhesive Materials offers a clear range of pressure sensitive adhesives and adhesive types—from permanent and strong permanent to removable, wash‑off, and open‑closure—so label printers can match adhesive behavior precisely to the job, substrate, and end use. Our high performance adhesives are engineered to deliver reliable converting, consistent application, and predictable end‑of‑life performance, helping you print, convert, and deliver labels with confidence.

Permanent label adhesives

Our permanent pressure sensitive adhesives are designed to keep labels securely attached for the full product lifecycle. They are used when label removal is not intended and when traceability, compliance, and durability are critical.

Permanent label adhesives

Removable label adhesives

Removable pressure sensitive adhesives are designed for applications where labels need to adhere securely during use but be removed cleanly when required. They are used when labels must be repositioned, replaced, or removed without damaging the surface or leaving residue, supporting flexibility, reuse, and operational efficiency.

Removable label adhesives

Wash-off label adhesives

Wash‑off label adhesives are used when labels need to stay securely attached during use but be removed cleanly at the end of the container’s lifecycle. They are essential for reusable and recyclable packaging systems where residue‑free label removal supports efficient container rotation, recycling quality, and circularity.

Wash-off label adhesives

UPM ProCycle™

Ready to move forward with the right adhesive?

Discover our adhesive expertise & innovation

Learn how UPM Adhesive Materials develops and advances adhesive performance through material science, testing, and continuous innovation – helping label printers solve today’s challenges and prepare for what’s next.

Validate your choice with technical details

Access detailed technical specifications, certifications, and performance data to confirm compatibility with your printing, converting, and compliance needs.

Talk to an adhesive expert

Get practical guidance on adhesive selection, testing, and optimization for your specific use case – backed by UPM’s application expertise.

Contact our adhesive experts