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Removable label adhesives that hold when needed – and remove cleanly when it matters

When labels must stay in place during use but remove without residue, damage or frustration, adhesive performance is critical. UPM’s removable label adhesives are engineered to deliver secure adhesion, clean removal and reliable functionality across demanding applications – from promotional and temporary labels and premium beverage bottles to resealable packaging. Our clean peel label adhesive options and removable adhesives are tailored for consistency and ease of use.

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What is removable label adhesive and how does it work?

Removable label adhesive is a pressure sensitive formulation designed to provide reliable initial tack and hold, yet release cleanly without residue or surface damage. It works by balancing tack, peel strength and cohesion so labels remain secure during transport, handling and use, then separate on demand. Technologies such as microspheres create a controlled bond that allows repositioning and, depending on the system, multiple open close cycles.

Why choosing the right removable adhesive matters

Labels designed for temporary or repositionable use face unique demands:

They must withstand transport, handling and storage
They must remove cleanly without damaging the surface
They must perform consistently across paper, film, glass, plastic and metal

A removable adhesive that is almost right can lead to waste, inefficiency, customer complaints or product damage. UPM develops removable label adhesives with precisely controlled tack, peel strength and cohesion to ensure reliable performance throughout the label’s lifecycle.

Our removable adhesive solutions

Clean peel‑back and residue-free removal

Designed for applications where residue free removal and surface protection are essential. Our clean peel label adhesive portfolio supports sensitive substrates and repeat tasks.

Peels back cleanly without leaving a trace
Repositionable; some options enable multiple reapplications
Ideal for paper and film face materials

Typical applications:

News labeling, direct mail, wall art, promotional labels.
Microsphere technology uses microscopic spheres that cling securely while allowing effortless repositioning and clean removal. Even on sensitive surfaces.

Repositionable application for bottles and containers

Engineered to support application accuracy and efficiency.

Allows repositioning for up to 30 minutes after application
Reduces waste from misapplied labels
Improves line efficiency and cost control

Typical applications:

Wine, spirits and beverage labels on glass containers. These removable label adhesives are optimized for smooth repositioning without compromising final adhesion performance.

Peel‑and‑reseal

Optimized for repeat opening and closing without noise or resistance.

Smooth, quiet opening experience
Controlled peel strength for consumer usability
Consistent reseal performance

Typical applications:

Food, home care and personal care packaging. Our removable sticker adhesive and resealable technologies deliver dependable reclosure while maintaining brand presentation.

Pop‑up for on‑pack differentiation

Create visual impact and functional distinction at the point of sale.

Enables 3D and pop up label elements
Strong adhesion even on small diameters
Water based adhesive technology

Typical applications:

Beverage, home care and personal care products.
Pop‑up labels help brands stand out while maintaining reliable adhesion performance.

Screenable adhesives supporting recyclability

Designed to support paper recycling processes.

Adhesive separates cleanly during repulping
Larger particles can be screened off
Supports fiber recovery and circular material flows

Typical applications:

Paper labels where recyclability is a key requirement
Screenable adhesives are an important component in designing labels that align with circular economy goals.

Our expert answers your top 10 adhesive questions

Compatibility and adhesive hold

What this means for your business

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