UPM Adhesive Materials is exhibiting at Loupe India 2026, taking place from October 29 to November 1 in Greater Noida, Delhi NCR. Following the recent announcement of plans for a new label material factory in Gujarat, UPM will showcase its growing commitment to the Indian market under the theme “Your Bharosa, our commitment”.
“Bharosa” (भरोसा) is about building lasting trust with customers and partners. It is at the heart of UPM’s commitment to India, showing up in three ways at the company’s stand K25.
Firstly, visitors can learn how UPM is investing in growth in India. Together with slitting and distribution centers in Mumbai and New Delhi, the new Gujarat factory will strengthen reliable service across the market.
Secondly, UPM will present its label solutions. In India’s fast-moving, high-volume market, converters need label materials that support efficient production, consistent performance and reliable availability. UPM’s solutions help deliver that consistency from press through converting to how the label performs on the final product. For demanding applications, visitors can explore UPM Raflatac™ premium label and adhesive solutions. These include UPM Vetro™ for wine and spirits labeling and UPM PharmaSure™ for pharmaceutical and healthcare labeling.
Finally, Bharosa is rooted in people who know the market. Combining local market understanding with global label material expertise, the UPM team at stand K25 will help visitors find solutions for their business needs.
“At UPM, Bharosa means earning trust through reliable service and a strong local presence. As we continue to invest in India, we’re excited to meet customers and partners at Loupe India and discuss how we can support their growth,” says Harri Janhunen, Vice President, Strategy and India & Middle East, UPM Adhesive Materials.
Click here to download images.
For more information, please contact:
Anni Hakkala, Marketing and Communications Manager, Europe, India & Middle East, UPM Adhesive Materials, anni.hakkala@upm.com, +358 40 706 2729
UPM, Media relations
Mon-Fri 9:00–16:00 EET
tel. +358 40 588 3284
media@upm.com
UPM Adhesive Materials
UPM Adhesive Materials provides high-performance, innovative self-adhesive products, including label materials, graphics solutions, and specialty tapes, as well as reliable services close to customers. We are one of UPM’s fastest-growing global businesses employing around 3,300 professionals. In 2025, our sales reached nearly €1.7 billion ($1.95 billion). Read more: adhesivematerials.upm.com
Follow UPM Adhesive Materials on LinkedIn | YouTube | Instagram
UPM
UPM is a material solutions company, renewing products and entire value chains with an extensive portfolio of renewable fibres, advanced materials, decarbonization solutions, and communication papers. Our performance in sustainability has been recognized by third parties, including EcoVadis and the Dow Jones Sustainability Indices. We operate globally and employ approximately 15,100 people worldwide, with annual sales of approximately €9.7 billion. Our shares are listed on Nasdaq Helsinki Ltd.
UPM – we renew the everyday
Read more: upm.com
Follow us on LinkedIn | YouTube | Instagram | #UPM #materialsolutions #WeRenewTheEveryday