UPM Adhesive Materials will showcase its latest pressure-sensitive label materials and adhesive innovations at LOUPE 2026 in Chicago in booth 435, helping label converters capture new opportunities and grow their business through high-performing labeling solutions. The company’s exhibit will highlight innovations designed to solve a range of application challenges across industrial, wine and spirits, pharmaceutical, healthcare, consumer packaged goods, and logistics markets.
Visitors to the UPM Adhesive Materials booth will discover how advanced adhesive technologies can deliver reliable performance, support operational efficiency and help meet evolving sustainability and regulatory requirements. The featured technologies demonstrate how material selection can improve label performance throughout the product lifecycle and help brands meet changing market demands.
Among the solutions on display, UPM will feature the following from its line of UPM Raflatac™ label materials:
- UPM Endurance™ – engineered to deliver extreme label performance for hard-to-label substrates and demanding applications.
- UPM Vetro™ – designed to enable impactful wine and spirits labeling throughout the product’s full lifecycle, from production through end of life.
- UPM PharmaSure™ – developed to help meet the rigorous regulatory and change management requirements of pharmaceutical and healthcare labeling applications.
- Conformable film solutions – delivering high-performance labeling for squeezable and flexible packaging formats.
- UPM ProCycle™ – supporting recyclability goals through APR-recognized adhesive technologies and products.
- UPM OptiCut™ Linerless – providing consistent print-and-apply performance for fast-paced fulfillment and distribution environments.
“Our customers depend on us to solve complex labeling challenges, and that responsibility drives everything we do. By combining decades of adhesive expertise with rigorous quality standards, we help label converters and brand owners achieve consistent performance and peace of mind. At LOUPE 2026, we're excited to share solutions that help our customers succeed today while preparing for the opportunities of tomorrow,” says Anna Hunt, Director of Marketing, Sustainability and Communications, Americas, at UPM Adhesive Materials.
UPM Raflatac™ label materials will also be featured in action across the exhibition floor, including demonstrations at Mark Andy, KURZ and Domino booths. These live applications will allow attendees to see firsthand how UPM solutions perform in real-world production environments. UPM also recognizes its partners, Century Printing & Packaging (www.cpandp.com), for converting the label materials displayed at the UPM booth, and Zebra Technologies (www.zebra.com), for the ZD621 liner-free printer featured in the UPM booth.
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For more information, please contact:
Anna Hunt, Director, Marketing, Sustainability and Communications, Americas, UPM Adhesive Materials, anna.hunt@upm.com, tel. +1 828 290 8593
UPM, Media relations
Mon-Fri 9:00–16:00 EEST
tel. +358 40 588 3284
media@upm.com
UPM Adhesive Materials
UPM Adhesive Materials provides high-performance, innovative self-adhesive products, including label materials, graphics solutions, and specialty tapes, as well as reliable services close to customers. We are one of UPM’s fastest-growing global businesses employing around 3,300 professionals. In 2025, our sales reached nearly €1.7 billion ($1.95 billion). Read more: adhesivematerials.upm.com
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UPM
UPM is a material solutions company, renewing products and entire value chains with an extensive portfolio of renewable fibres, advanced materials, decarbonization solutions, and communication papers. Our performance in sustainability has been recognized by third parties, including EcoVadis and the Dow Jones Sustainability Indices. We operate globally and employ approximately 15,100 people worldwide, with annual sales of approximately €9.7 billion. Our shares are listed on Nasdaq Helsinki Ltd.
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