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Paper label materials for print and packaging

The paper label is the most widely used label construction in the world – and the most demanding to specify correctly. The right facestock changes how ink lays, how the label survives cold storage or moisture, and whether it survives the converting line at all. UPM’s paper label materials selection covers coated, uncoated, and wet-strength grades across a full range of adhesives and liners – so you can match construction to application with confidence. Our portfolio also includes thermal paper labels and other paper label stock options to fit your converting needs.

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Paper label constructions built for your process

Coated paper facestocks

High-gloss and semi-gloss coated papers deliver sharp print reproduction and strong ink holdout across flexo, offset, and digital printing. Available in weights suited to high-speed converting, they hold registration tightly and produce consistent results across long press runs. Used widely in food, beverage, and personal care packaging.

Uncoated and natural papers

Uncoated grades give labels a tactile, matte quality that works well for premium, craft, and natural product positioning. They accept a wide range of inks and embellishments. Wet-strength treated uncoated papers maintain structural integrity in ice buckets, refrigerated environments, and high-humidity conditions without delamination or edge lift.

Wet-strength papers

Wet-strength treated facestocks are engineered to perform where moisture is a constant. They resist fibre breakdown and maintain bond strength through condensation, cold-chain storage, and immersion – making them the right choice for water, beer, dairy, and any application where labels go from warehouse to wet surface.

Paper labels across industries

Food and beverage packaging

Paper labels for ambient, refrigerated, and frozen food formats. Coated grades for retail standout; wet-strength grades for bottles, jars, and containers exposed to moisture, condensation, or ice. Adhesives calibrated for glass, PET, HDPE, and flexible packaging. Paper label materials are available as paper label stock tailored to your chosen liner and adhesive.

Logistics and e-commerce

High-speed application demands consistent adhesion and reliable print contrast. Uncoated direct thermal and thermal transfer grades for variable data, barcodes, and shipping labels. Thermal paper labels support crisp barcodes for scanning accuracy. Constructions available on a range of liner types – including our Raflatac PET liner options for improved recyclability via Rafcycle.

Wine, spirits, and craft beverage

Premium papers for labels that need to perform in ice buckets and cooler cabinets without losing adhesion or appearance. Wet-strength coated and textured grades available. FSC™-certified papers (FSC C012530) available for brand owners targeting certified packaging material claims. Paper label materials in this category can be specified as paper label stock for your converting setup.

Why converters specify UPM paper labels

FSC-certified materials – Our paper label material selection features FSC™-certified products (FSC C012530) across key grades in the portfolio. All our purchased papers are certified under FSC, PEFC (PEFC/02-31-196) or PEFC-endorsed forest certification systems, reinforcing our commitment to responsible sourcing. Contact our team for specific availability by market.
Validated adhesive performance – Our paper label constructions are validated against FINAT test methods for peel adhesion, tack, and shear. Application-specific adhesives cover permanent, removable, and wash-off grades.
Liner recycling through UPM RafCycle service – Release liners from UPM label materials can be collected and recycled through the UPM Rafcycle service. UPM RafCycle stands as the original label release liner recycling service, streamlining label waste management and bolstering the circular economy.
Technical support and sampling – We offer application testing, press trial support, and a global technical team. Samples are available on request. Our experts can advise on material selection and print method compatibility before you commit to a construction.

Specify the right paper label construction for your next job.

Our team can help you shortlist grades, arrange samples, and support your press trial.

Have a question about your label application? Get in touch

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FAQs about paper label materials

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