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PVC-free graphics materials with the performance to match the specification

Sustainability requirements in graphics are no longer a niche consideration. Brand owners are specifying against environmental criteria. Retailers are setting materials standards for point-of-sale and display. Public sector and institutional clients require environmental declarations and certifications. All three UPM Graphics brands have developed PVC-free material ranges in response: technically capable alternatives to standard vinyl constructions across sign making, digital print, vehicle wrapping, and overlaminates.

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Technical support

Sustainability

Why move away from PVC?

PVC production requires chlorine chemistry and plasticizers, including phthalates, which face increasing regulatory restriction in Europe and elsewhere. PVC waste presents challenges in recycling, and PVC combustion produces chlorine compounds that complicate waste-to-energy recovery. PVC-free alternatives, primarily based on polyolefin films such as polyethylene and polypropylene, eliminate these issues while delivering comparable performance across the majority of graphics applications.

MetaStream®: closing the loop on graphics waste

UPM Metamark's MetaStream® initiative is a closed-loop recycling scheme for production waste and recovered promotional and branded liveries from vehicle fleet advertising. MetaStream®-compatible products, including MetaGrab® adhesive system films and MetaGuard MetaStream® overlaminates, are designed for recovery and reprocessing through the scheme. For fleet operators and brand owners managing end-of-campaign material, MetaStream® provides a documented route to material recovery. Available in select countries.

Performance you don't have to compromise on

UPM Metamark

PVC-free SignVinyl including metallised and MM-RF3 reflective grades, plus paper-based, polypropylene, polyurethane, and specialty film substrates for digital media. PVC-free MetaGuard overlaminates complete the system.

UPM Intercoat

Eco-friendly vinyl provides a PVC-free route for indoor and outdoor applications where standard PVC specification is no longer appropriate.

UPM Grafityp GEF

PVC-free sign making films in gloss and matte finishes, PVC-free print media, and PVC-free laminates: a comprehensive system for converters specifying PVC-free across the full graphics workflow.

Documentation that backs the claim

UPM Metamark holds ISO 14001 environmental management certification, ISO 9001 quality management certification, and ISO 45001 occupational health and safety accreditation. These are independently audited certifications, not self-assessed standards.

UPM Metamark provides environmental product declarations, material composition data, and certification documentation to support procurement processes, environmental management systems, and product lifecycle assessments.

What's available

UPM Metamark PVC-free SignVinyl: MM-RF3
UPM Metamark PVC-free digital media: MD-TX3, PP, PU, and specialty constructions
MetaGuard PVC-free overlaminates: 205, 400, and 620
UPM Intercoat eco-friendly vinyl for indoor and outdoor applications
MetaStream®-compatible products for closed-loop recycling of vehicle graphics waste
UPM Grafityp GEF sign making films in gloss and matte, GEF PVC-free print media, and GEF PVC-free laminates