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Create your own branded product portfolio with UPM

We offer private brand solutions for sticky notes and self-adhesive protective papers, helping you build a product range that fits your brand, your customers and your strategy. From product selection to consumer-ready packaging, we support you at every step.

Build a private label portfolio that fits your business

Retailers and brand owners need more than high-quality products – they need flexibility to differentiate, control their brand and adapt quickly to market demands.

UPM offers private label adhesive products across sticky notes and self-adhesive protective papers.

We combine proven product quality with customisation options:

Choose from our existing portfolio or co-create your own products
Develop individual packaging aligned with your brand
Receive consumer-ready products, ready for retail shelves

Why choose UPM for private brand solutions

Flexible portfolio building
Select from a wide range of proven products or define your own (e.g. formats, colours, combinations)
Custom packaging expertise
Create packaging that reflects your brand identity and meets retail requirements
Reliable product performance
Backed by decades of experience in removable adhesive products
Efficient go-to-market
Get ready-to-sell products without complex sourcing and production processes
Proven sustainability credentials
Many products are available with recognised certifications such as FSC™ and Blue Angel, supporting your brand’s sustainability positioning

From idea to shelf – your private label journey

Step 1: Browse our portfolio

Explore our sticky notes and protective paper ranges to identify the right starting point for your offering.

Explore our sticky notes portfolio
Explore our protective papers portfolio

Step 2. Talk to our experts

Define your ideal product range together with our team:

Select existing products or co-create new ones
Choose formats, colours, specifications
Align with your target customers and category strategy

Step 3: Create your packaging

Develop packaging tailored to your brand:

Visual identity and branding
Packaging materials and formats
Consumer-ready presentation

Step 4: Launch your portfolio

Receive ready-to-sell products, delivered for efficient listing and distribution.

Designed for private label success

Unlike fragmented sourcing approaches, UPM offers:

Integrated product & packaging solution
Proven manufacturing and quality consistency
Support from concept to finished product

This reduces complexity and helps you bring your private-label portfolio to market faster and with confidence.

Ready to build your own product range?

Talk to our experts and start shaping your private label portfolio today.

Contact our experts