Kleen-Pak advances wet wipe packaging with UPM Raflatac RAFCARE PET label solution

Global demand for wet wipes continues to rise, and alongside this growth comes an increasing need for responsible packaging solutions. Kleen-Pak, a leading wet wipes manufacturer in Southeast Asia, has taken a step forward in environmental stewardship by transitioning from traditional plastic lids to UPM Raflatac’s RAFCARE PET CLEAR TC 95 label solution.

Driving sustainability in everyday hygiene

Wet wipes provide essential convenience across baby care, personal hygiene, and household cleaning. Historically, the rigid plastic lids used for packaging have presented well-documented environmental challenges. Recognizing the urgency to align with global sustainability objectives, Kleen-Pak sought to innovate its packaging approach. Eliminating the rigid plastic lids in the new design significantly reduces the packaging's raw material footprint.

“At Kleen-Pak, we recognize the critical role sustainability plays in shaping our operations. As a company committed to producing premium wet wipes, we focus not only on delivering top-quality products but also on reducing the packaging footprint of our products,” said Mr. Tan Hock Kiam, Managing Director of Kleen-Pak Products Pte Ltd.

With the adoption of RAFCARE PET CLEAR TC 95, Kleen-Pak responds to rising market demand for label-based closure systems that minimize injection-molded plastic lids, thereby aligning with consumer preferences for reduced plastic usage and greater resource efficiency.

The solution: premium performance and efficiency

UPM Raflatac RAFCARE PET CLEAR TC 95 is a specialized labeling solution engineered for high-performance wet wipe applications. It combines:

Premium material: A top-coated, clear PET 95 face material that provides excellent durability and a high-quality appearance.
Optimized adhesive: The RRS4 adhesive technology offers versatile performance, including resistance to solutions containing up to 75% alcohol.

This innovative solution delivers several key benefits:

Long-lasting open-Close Functionality: Designed for repeated use, the label maintains secure resealability throughout the product lifecycle.
High chemical resistance: The solution offers robust performance, including proven resistance to formulations containing up to 75% alcohol.
Superior moisture retention: The reliable seal minimizes the risk of liquid leakage, ensuring the wipes remain fresh and moist from first use to last.
Excellent printability: The clear face material provides an optimal surface for high-quality graphics, helping brands achieve a premium, standout shelf presence.

Efficiency meets sustainability

The switch to PET resealable labels has allowed Kleen-Pak to streamline manufacturing operations while concurrently reducing its carbon footprint. The automation of the labeling process minimizes manual handling, resulting in tangible savings in both time and labor costs.

Premium aesthetics and positive market feedback

The clear PET solution enhances the visual appeal and functionality of Kleen-Pak’s packaging, supporting Kleen-Pak’s standing as a premium brand dedicated to innovation and resource conscious.

Positive market feedback from both retailers and consumers underscores the increasing preference for label-based closure formats over rigid plastic lids. Looking ahead, Kleen-Pak plans to expand the application of RAFCARE PET CLEAR TC 95 across additional product lines, progressively transitioning from PP-based closures to this premium labeling solution.

About Kleen-Pak Products Pte Ltd

Founded in 2003, Kleen-Pak operates world-class wet wipes manufacturing facilities in Singapore and Vietnam, serving global markets with high-quality, sustainable hygiene solutions. With certifications including ISO 9001, ISO 22716, ISO 13485, Asean Cosmetic GMP, and EU MDR, Kleen-Pak is committed to innovation and environmental responsibility. Learn more at https://www.kleen-pak.com/.

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