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Thanks for visiting us at LOUPE 2026 to explore our purpose-built adhesive solutions

UPM is simplifying label material selection with purpose-built adhesive solutions designed for demanding label applications. Our latest offerings are engineered to withstand the toughest conditions from humidity to chemical exposure, sterilization to ice bucket immersion. All are part of the UPM Raflatac™ premium label material offering.

Performance made easy by UPM

Four purpose-built solutions. One clear promise.

UPM Vetro™

Impactful label performance made easy for wine & spirits

Protect the label that sells the first bottle

In wine and spirits, visual impact drives purchase decisions. UPM Vetro adhesives maintain premium label appearance throughout the entire lifecycle - from bottling to ice bucket.

Key benefits:

Keeps labels flawless from warehouse to table
Reduces waste with clean converting and stable runs
Relaible performance in moisture, chill and ice bucket conditions
Backed by decades of adhesive expertise

Explore UPM Vetro

UPM Endurance™

Extreme label performance made easy for industrial chemicals

Where label failure is not an option

UPM Endurance adhesives are engineered for harsh environments. From oil containers to industrial packaging, these solutions keep labels secure and legible throughout the product lifecycle, even under extreme stress.

Key benefits:

Strong adhesion on HDPE, PP and rough substrates
Resists chemicals, UV, moisture and temperature variation
Meets demanding regulatory and specification requirements
Proven performance in long-term industrial use

Explore UPM Endurance

UPM PharmaSure™

Pharmaceutical label performance made easy

When labels just can’t fail

UPM PharmaSure adhesives deliver consistent, reliable performance in highly regulated pharmaceutical environments - from sterilization to cold-chain distribution. Backed by robust change management and documentation, they reduce validation effort and support confident regulatory submissions.

Key benefits:

Reliable adhesion across sterilization and cold-chain exposure
Performs on small-diameter and complex containers
Supports regulatory compliance with strong documentation
Helps ensure supply consistency and patient safety

Explore UPM PharmaSure

UPM ProCycle™

Recyclability performance made easy

Designed for recycling performance

UPM ProCycle label materials enable high recyclability performance for rigid PET and HDPE packaging - combining advanced adhesive technologies with high-performing filmic materials. Designed for consumer-packaged goods, enabling converters to serve multiple end-uses and meet demanding performance requirements.

Key benefits:

Enables SKU reduction with multi-use solutions
Designed for PET and HDPE recycling compatibility
APR Design® for Recyclability recognized and EPR compliant
Delivers consistent performance across CPG applications

Explore UPM ProCycle

Make UPM part of your day at LOUPE 2026

We invite you to visit Booth 435 and meet our team. Learn how we're helping converters solve complex application challenges while improving efficiency, performance and sustainability.

What you can do:

Explore our high-performance adhesives, recycling-compatible solutions, conformable films and more.
Discuss your specific application challenges and get material and adhesive recommendations.
Get expert guidance on sustainability and regulatory label compliance.

We look foward to meeting you in Chicago!

Need help now? Contact our team at americas.support@upm.com.