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","heroContentArea":[{"displayOption":"full","tag":null,"contentLink":{"id":1128970,"workId":0,"guidValue":"10e3f962-e29f-4ab4-87b5-608555b094ad","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedHeroH1ImageBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"Sustainability","ingress":"As your supplier, UPM provides you the solutions and data to maximize your sustainability impact.","image":{"contentLink":{"id":1143400,"workId":0,"guidValue":"d5325585-156f-4c6c-94c6-0762866ce617","providerName":null,"url":"https://www.adhesivematerials.upm.com/siteassets/images/sustainability/sustainability-page-hero_2560x640px-1.jpg","expanded":null},"name":null,"language":null,"existingLanguages":null,"masterLanguage":null,"contentType":["Media","ImageFile"],"parentLink":null,"routeSegment":null,"url":"https://www.adhesivematerials.upm.com/siteassets/images/sustainability/sustainability-page-hero_2560x640px-1.jpg","changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"thumbnail":{"id":"epi.fx.blob://default/d5325585156f4c6c94c60762866ce617/8e5710f1cb5147f092745702ee5e40a9_Thumbnail.png","url":"https://prod-adhesivematerials-upm.solitaonline.fi/siteassets/images/sustainability/sustainability-page-hero_2560x640px-1.jpg/Thumbnail"},"mimeType":"image/jpeg","width":2560,"height":640,"renderedHtml":null,"focalPoint":null,"altText":null},"imageAltText":"","displayStyle":"Delicate","isTextOnDark":true,"textAlignment":"banner","responsiveImages":true,"readMoreLink":{},"secondLink":{},"linkStyle":"default","buttonColor":"default","renderedHtml":null,"anchorId":"cid_1128970","imageWidth":2560,"imageHeight":640,"imageUrl":"https://www.adhesivematerials.upm.com/siteassets/images/sustainability/sustainability-page-hero_2560x640px-1.jpg","nonResponsiveImageUrl":"https://www.adhesivematerials.upm.com/siteassets/images/sustainability/sustainability-page-hero_2560x640px-1.jpg?preset=hero-image","selectedAlt":null,"backgroundPositionStyle":"","scaleToImageSize":false}],"mainContentArea":[{"displayOption":"full","tag":null,"contentLink":{"id":1128971,"workId":0,"guidValue":"f26e132f-1a2d-4b19-8c48-fbe29a06aa88","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"<p style=\"text-align: center;\"><a class=\"btn btn--arrow-right btn--inline-arrow-link\" title=\"Reach out to our experts\" href=\"https://www.adhesivematerials.upm.com/contact-us/\" rel=\"noopener\">Reach out to our experts&nbsp;</a></p>","centerContentVertically":false,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_1128971"},{"displayOption":"full","tag":null,"contentLink":{"id":1159169,"workId":0,"guidValue":"21128b07-20ad-4a28-965e-147c37b49e1a","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"<p style=\"text-align: center;\"><a class=\"btn btn--arrow-right btn--inline-arrow-link\" href=\"https://www.adhesivematerials.upm.com/label-solutions/product-safety-and-sustainability/\" rel=\"noopener\">Sourcing labels? Explore sustainability in label solutions</a></p>","centerContentVertically":false,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_1159169"},{"displayOption":"full","tag":null,"contentLink":{"id":1002630,"workId":0,"guidValue":"c41abb6c-7a35-4bea-8343-2061d2537656","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedExtraMarginBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"marginHeight":"medium","renderedHtml":null,"anchorId":"cid_1002630"},{"displayOption":"full","tag":null,"contentLink":{"id":1128976,"workId":0,"guidValue":"88cf0e0d-99ef-4ab5-82fc-283ce72d3220","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"<h2 style=\"text-align: center;\">What working with us on sustainability looks like in practice</h2>","centerContentVertically":false,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_1128976"},{"displayOption":"third","tag":null,"contentLink":{"id":1128983,"workId":0,"guidValue":"edf28b83-2fd5-4732-909d-d0e03a240709","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContainerBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"backgroundContainerContent":[{"displayOption":"full","tag":null,"contentLink":{"id":1128985,"workId":0,"guidValue":"902be526-e2fe-4d25-83de-8b28b333c241","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedImageBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"imageManipulation":"default","showCaption":false,"enableZoom":false,"renderedHtml":null,"anchorId":"cid_1128985","description":null,"title":"Solutions for your sustainability needs","link":null,"focalPoint":null,"imageUrl":"https://www.adhesivematerials.upm.com/siteassets/images/sustainability/2-solutions-for-your-sustainability-needs.jpg?preset=tmpl-size-full","aspectRatio":"1424/801","width":"1424","height":"801"},{"displayOption":"full","tag":null,"contentLink":{"id":1128986,"workId":0,"guidValue":"82f00019-f1be-4e2e-a47a-49facbfc82f9","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"<h3>Solutions for your sustainability needs</h3>\n<p>Sustainability performance enters our product development process right from the start. We systematically assess customer needs, market trends as well as carbon footprint data and recyclability requirements to determine which projects we prioritize in the development pipeline. The result: solutions that serve your needs today, designed to reduce impact across the entire life cycle.&nbsp;</p>\n<p><a class=\"btn btn--inline-external-link\" href=\"https://www.upm.com/solutions-and-innovations/product-development/product-stewardship/sustainable-product-design/\" target=\"_blank\" rel=\"noopener\">Explore our product design approach at UPM.com</a></p>","centerContentVertically":false,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_1128986"}],"containerBackgroundColor":"default","keepBackgroundColorInContainer":false,"horizontalMargin":false,"verticalMargin":false,"spreadContentArea":false,"renderedHtml":null,"anchorId":"cid_1128983"},{"displayOption":"third","tag":null,"contentLink":{"id":1128987,"workId":0,"guidValue":"e4a96ff0-09e9-4f97-a8ee-738f884a8b27","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContainerBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"backgroundContainerContent":[{"displayOption":"full","tag":null,"contentLink":{"id":1128989,"workId":0,"guidValue":"72b398e3-851a-4053-b63e-bafbaa267ee5","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedImageBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"imageManipulation":"default","showCaption":false,"enableZoom":false,"renderedHtml":null,"anchorId":"cid_1128989","description":null,"title":"Insights you can act on","link":null,"focalPoint":null,"imageUrl":"https://www.adhesivematerials.upm.com/siteassets/images/sustainability/3-insights-you-can-act-on.jpg?preset=tmpl-size-full","aspectRatio":"1424/801","width":"1424","height":"801"},{"displayOption":"full","tag":null,"contentLink":{"id":1128994,"workId":0,"guidValue":"c94ffae8-a557-4b52-8791-3f98040b85d0","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"<h3><span class=\"NormalTextRun SCXW121248030 BCX8\">Insights</span><span class=\"NormalTextRun SCXW121248030 BCX8\"> you can act on</span></h3>\n<p><span class=\"NormalTextRun SCXW121248030 BCX8\"><span class=\"TextRun SCXW121248030 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\">Decisions on material choice, regulatory compliance and supplier selection all need evidence behind them. We make product carbon footprint data available for more than 90% of our label material sales volume through our LCA service Label Life, integrate that data directly into customer quotes and provide chain of custody certifications for 100% of our papers. You get the documentation your teams and customers need &ndash; without having to chase it.</span></span></p>\n<p><a class=\"btn btn--arrow-right btn--inline-arrow-link\" href=\"https://www.adhesivematerials.upm.com/label-solutions/services/life-cycle-assessment-label-life/\" rel=\"noopener\"><span class=\"NormalTextRun SCXW121248030 BCX8\"><span class=\"TextRun SCXW121248030 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"TextRun Underlined SCXW29476525 BCX8\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW29476525 BCX8\" data-ccp-charstyle=\"Hyperlink\">Explore our Label Life LCA service</span></span></span></span></a></p>","centerContentVertically":false,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_1128994"}],"containerBackgroundColor":"default","keepBackgroundColorInContainer":false,"horizontalMargin":false,"verticalMargin":false,"spreadContentArea":false,"renderedHtml":null,"anchorId":"cid_1128987"},{"displayOption":"third","tag":null,"contentLink":{"id":1129006,"workId":0,"guidValue":"459ca275-5a47-491e-8623-0a158afe0e57","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContainerBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"backgroundContainerContent":[{"displayOption":"full","tag":null,"contentLink":{"id":1129008,"workId":0,"guidValue":"762d19de-4abd-4741-8d06-ce87795e0ded","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedImageBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"imageManipulation":"default","showCaption":false,"enableZoom":false,"renderedHtml":null,"anchorId":"cid_1129008","description":null,"title":"Measurable sustainability commitments ","link":null,"focalPoint":null,"imageUrl":"https://www.adhesivematerials.upm.com/siteassets/images/sustainability/4-measurable-sustainability-commitments_.jpg?preset=tmpl-size-full","aspectRatio":"1424/801","width":"1424","height":"801"},{"displayOption":"full","tag":null,"contentLink":{"id":1129009,"workId":0,"guidValue":"a155d360-d7db-4cad-9466-6efb414231ae","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"<h3>Measurable sustainability commitments</h3>\n<p>UPM&rsquo;s 2030 climate targets are approved by the <a class=\"btn btn--inline-external-link\" href=\"https://sciencebasedtargets.org/\" target=\"_blank\" rel=\"noopener\">Science Based Targets initiative</a> (SBTi), reinforcing our role as a reliable climate partner. 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style=\"text-align: center;\"><span class=\"NormalTextRun SCXW86040032 BCX8\">Contributing to the UN Sustainable Development Goals</span></h2>\n<p><span class=\"NormalTextRun SCXW86040032 BCX8\">Our 2030 sustainability targets are guided by UPM&rsquo;s strategy and the <a class=\"btn btn--inline-external-link\" href=\"https://sdgs.un.org/goals\" target=\"_blank\" rel=\"noopener\">UN Sustainable Development Goals</a> (SDGs). 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It calls on governments, the private sector and citizens to help.\">\n            </text-clamp>\n\n    <div class=\"content-with-bg-block__read-more-wrapper\">\n        <a class=\"content-with-bg-block__cta btn btn--on-dark btn--arrow-right\"\n           href=\"https://www.un.org/sustainabledevelopment/development-goals/\"\n           target=\"_blank\"\n           >Learn more about SDGs from UN.org </a>\n    </div>    </div>\n</div>"},{"displayOption":"half","tag":null,"contentLink":{"id":1129874,"workId":0,"guidValue":"865baa7f-1953-4d9f-8353-ebd2c9533b61","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedImageBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"imageManipulation":"wideBanner","showCaption":false,"enableZoom":false,"renderedHtml":null,"anchorId":"cid_1129874","description":null,"title":null,"link":null,"focalPoint":null,"imageUrl":"https://www.adhesivematerials.upm.com/siteassets/images/sustainability/upmr-sustainability-woman-looking-out-of-window.jpg?preset=img-size-half","aspectRatio":"712/400","width":"712","height":"400"},{"displayOption":"full","tag":null,"contentLink":{"id":4945,"workId":0,"guidValue":"1d86b2c1-372f-4277-8bcd-ccef0122a109","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedExtraMarginBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"marginHeight":"medium","renderedHtml":null,"anchorId":"cid_4945"},{"displayOption":"fullWithOffset","tag":null,"contentLink":{"id":1129879,"workId":0,"guidValue":"61901b17-7ef8-462f-823a-e90cfe55c347","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"<h2 style=\"text-align: center;\"><span class=\"NormalTextRun SCXW165831202 BCX8\">Why customers choose UPM as a sustainability partner</span></h2>\n<p><span class=\"NormalTextRun SCXW165831202 BCX8\"><span class=\"NormalTextRun SCXW166487244 BCX8\">87% of our label materials customers consider</span><span class=\"NormalTextRun SCXW166487244 BCX8\">ed&nbsp;</span><span class=\"NormalTextRun SCXW166487244 BCX8\">UPM a sustainability leader and rate</span><span class=\"NormalTextRun SCXW166487244 BCX8\">d&nbsp;</span><span class=\"NormalTextRun SCXW166487244 BCX8\">us 4.2 out of 5 for sustainability performance</span><span class=\"NormalTextRun SCXW166487244 BCX8\">, when we asked them about our working relationship. This trust is the basis of our sustainability commitment, keeping us accountable in our actions and driving us to deliver value-adding solutions to our customers.&nbsp;</span></span></p>","centerContentVertically":false,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_1129879"},{"displayOption":"full","tag":null,"contentLink":{"id":4945,"workId":0,"guidValue":"1d86b2c1-372f-4277-8bcd-ccef0122a109","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedExtraMarginBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"marginHeight":"medium","renderedHtml":null,"anchorId":"cid_4945"},{"displayOption":"third","tag":null,"contentLink":{"id":1129880,"workId":0,"guidValue":"c718b04f-420f-4c22-a91f-8159ac5da503","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContainerBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"backgroundContainerContent":[{"displayOption":"full","tag":null,"contentLink":{"id":1129882,"workId":0,"guidValue":"cf305d99-7cfe-4926-b82d-37e7589932bb","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedImageBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"imageManipulation":"default","showCaption":false,"enableZoom":false,"renderedHtml":null,"anchorId":"cid_1129882","description":null,"title":null,"link":null,"focalPoint":null,"imageUrl":"https://www.adhesivematerials.upm.com/siteassets/images/sustainability/9-performance-recognized-by-third-parties.jpg?preset=tmpl-size-full","aspectRatio":"1424/801","width":"1424","height":"801"},{"displayOption":"full","tag":null,"contentLink":{"id":1129899,"workId":0,"guidValue":"7ca03d71-4c51-4fcd-9880-a76ee03f44b3","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"<h3>Performance recognized by third parties</h3>\n<p>UPM&rsquo;s leading sustainability performance is recognized by third parties such as&nbsp;<a class=\"btn btn--inline-external-link\" href=\"https://recognition.ecovadis.com/VLpyNfL_R02kUkOZzbpNXQ\" target=\"_blank\" rel=\"noopener\">EcoVadis</a> and <a class=\"btn btn--inline-external-link\" href=\"https://www.cdp.net/en/data/scores\" target=\"_blank\" rel=\"noopener\">CDP</a>. These ratings provide procurement teams with credible, structured evidence that UPM operates as a low-risk, responsible supplier &ndash; comparable across your supplier base.</p>\n<p><a class=\"btn btn--inline-external-link\" href=\"https://www.upm.com/about-us/recognitions-and-indices/\" target=\"_blank\" rel=\"noopener\"><span class=\"NormalTextRun SCXW68249846 BCX8\" data-ccp-charstyle=\"Hyperlink\">See our sustainability recognitions at UPM.com</span></a></p>\n<p>&nbsp;</p>","centerContentVertically":false,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_1129899"}],"containerBackgroundColor":"default","keepBackgroundColorInContainer":false,"horizontalMargin":false,"verticalMargin":false,"spreadContentArea":false,"renderedHtml":null,"anchorId":"cid_1129880"},{"displayOption":"third","tag":null,"contentLink":{"id":1129904,"workId":0,"guidValue":"8199e543-ecf3-4310-a43d-ae358d9e1776","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContainerBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"backgroundContainerContent":[{"displayOption":"full","tag":null,"contentLink":{"id":1129906,"workId":0,"guidValue":"04ea36c7-d90f-4f15-8457-8dff6e2987f4","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedImageBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"imageManipulation":"default","showCaption":false,"enableZoom":false,"renderedHtml":null,"anchorId":"cid_1129906","description":null,"title":null,"link":null,"focalPoint":null,"imageUrl":"https://www.adhesivematerials.upm.com/siteassets/images/sustainability/10-collaboration-that-drives-industry-level-change.jpg?preset=tmpl-size-full","aspectRatio":"1424/801","width":"1424","height":"801"},{"displayOption":"full","tag":null,"contentLink":{"id":1129907,"workId":0,"guidValue":"e8b0bbf6-f240-439f-9765-c9182e643f2c","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"<h3>Collaboration that drives industry-level change</h3>\n<p>Reducing the environmental impact of adhesive materials requires action across the value chain. 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