Today’s packaging focuses on circularity. Soon, all packaging in European markets will face legislative requirements for both recyclability and recycled content, adding to the existing pressure from consumers and other stakeholders to operate more sustainably. Many companies have already made voluntary commitments to targets such as using 100% recyclable, reusable, or compostable packaging. However, no harmonized definition of recyclable packaging currently exists for the industry globally.
\nThis guide aims to support stakeholders in the fast-moving consumer goods (FMCG) packaging value chain with information that can help them navigate the complex web of guidelines, definitions, and criteria that affect their decisionmaking, highlighting practical information related to packaging design and recyclability.
Labels are a vital part of packaging design, providing must-have information about products, from ingredients and instructions to guidelines for safe usage and recycling. The optimal labels not only carry out these functions effectively, they also serve as primary vehicles for brand marketing, delivering powerful messages about the company behind the product.
","centerContentVertically":null,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_1113391"},{"displayOption":"full","tag":null,"contentLink":{"id":1113388,"workId":0,"guidValue":"56d2549e-5f9f-4e62-98a0-51ffb4948770","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"It’s important to note that a product’s characteristics and end-use conditions significantly influence the requirements for both the packaging and the label material. This consideration spans the entire lifecycle of the product, starting from the filling lines to its placement on store shelves and eventually to the homes of consumers. Labels are designed to stay firmly attached and maintain their functionality throughout the product’s lifecycle. For instance, in the case of a shampoo container, the label material must adhere effectively even in moist and warm conditions, ensuring that the label remains intact and legible for the user.
\nIn today’s market, a brand’s commitment to sustainability directly correlates with its potential for lasting success, as legislation and consumer demand both continue to drive a shift toward more sustainable options. At the same time, challenges related to our environment and natural resource use require increasingly innovative solutions. These factors make the recyclability of packages and their labels a crucial consideration.
\nDisclaimer: Published in September 2024, this guide reflects our understanding of recyclability at that time. In the rapidly evolving regulatory landscape, it may not account for subsequent regulatory changes, and should not be considered as a legally binding document or a comprehensive compliance tool.
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2. Extended Producer Responsibility (EPR) schemes
\n3. What does it mean to be recyclable?
\n\n\n\n\n\n\n","centerContentVertically":null,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_1113714"},{"displayOption":"half","tag":null,"contentLink":{"id":1113715,"workId":0,"guidValue":"d50135b8-8756-4b3c-9f73-e5d49e33161c","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"\n6. Checklist for more sustainable packaging
\n7. How to improve packaging sustainability
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